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About Us
:Get to know us
We represent a new expression of all-Italian beauty. We are much more than just a beauty retailer: we are a place where beauty reveals itself in unexpected, surprising ways. With over 90 beauty stores and a killer online shop, we’ve always had one big goal: to make you feel amazing! Watch our first TV commercial!
1984
It all began in Fiorenzuola d’Arda (Piacenza), in a warehouse nestled in the midst of nature.
2003
We began conquering Northern Italy, starting with Emilia-Romagna and Lombardy, before expanding into Liguria and Piedmont.
2012
The web made a powerful entry into the beauty market; true to our visionary spirit, we immediately launched our online store, pinalli.it.
2018
Our product range was revamped: we launched our first partnerships with digital-native brands—such as Mulac, Nabla, and Veralab—to win over the social-media-savvy generations.
2020
Our digital channels took off: influencers, special projects, social media campaigns... make way for a new major player in the beauty market!
2023
Pinalli refreshed its image with a more "pop" and colorful visual identity and a new logo, where the letter "P" became a symbol of spontaneous beauty.
Today
Our first TV commercial arrived, expressing a new way to experience beauty—free, everyday, and unconventional—where the iconic "P" became a true symbol of belonging.
:Pure Passion
We believe in spontaneity—yours and ours.
:Deeply Italian
Beauty is in our DNA.
:Partners in beauty
You can always count on our advice!
:Looking ahead
We are always in search of the next wonder.
:More than a promise, a commitment
We care for you and the world.
TV CAMPAIGN
We brought our idea of wonder to life with a distinctive campaign that gives the brand a clear role and breaks away from the boredom of standard imagery. Pinalli’s iconic "P" comes to life, transforming from a simple logo into a true expression of belonging—a playful sticking-out of the tongue, an irreverent, liberating gesture. It represents the right to be beautiful however you choose.
BRAND MANIFESTO
There is a new idea of beauty.
At Pinalli, we call it wonder.
It is a state of mind we can all experience. But each in our own way.
You are a wonder after a run. Sweaty, sure, but carefree.
You’re wonderful when you laugh among the people you love.
But also when you cry and it’s just you.
You’re wonderful when
you try—whether you succeed or not—
when you take advice and when you follow your own path.
You’re wonderful when the only person you truly want to please is yourself.
At Pinalli, we love making you feel that way.
Pinalli
You are wonderful.
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