Purple Shampoo for Blonde to Platinum Blonde Hair
With Chroma Crème purple shampoo, color correct and care like a pro. Chroma Crème is a trio of cream shampoos that instantly neutralizes and corrects color, providing intense care tailored to all hair types. Freshly colored hair contains a mix of primary color dyes. After a few washes, some of the dyes fade. Warm tones like yellow, orange, or red tend to reappear. According to an urban myth, purple neutralizes all warm tones and keeps hair colored. This is not the professional reality: purple shampoo only neutralizes yellow tones in blonde hair. Therefore, to correct unwanted warmth, you need to choose the right color correction. Chroma Crème purple shampoo for blondes and platinum blondes instantly neutralizes all unwanted yellow tones and intensely nourishes the hair fiber without weighing it down for superior color correction and care. Chroma Crème is the result of a unique collaboration between L'Oréal Professionnel Paris Color Labs and Haircare Labs. Together, they have developed an exclusive technology that combines tailor-made professional colorants to neutralize unwanted warm tones, now in the most caring formula*.
It provides even neutralization thanks to a thinner and more uniform deposit of formula than regular neutralizing shampoos, which guarantees no color stains even on porous areas**.
It provides maximum care, with ten times smaller conditioning agents, which target the most damaged and porous areas of the hair. It also guarantees 3 times more shine***.
The rich, creamy and foaming texture ensures a unique experience. Use Chroma Crème purple shampoo alternately with your regular shampoo and adapt the processing time depending on the desired degree of neutralization.
Want to try Chroma Crème to neutralize your unwanted yellow undertones?
Check out our exclusive color correction filter on Style My Hair.
*At L'Oréal Professionnel.
** Feedback from hairdressers.
*** Instrumental test.
SKU: 2OP0370000041
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