Bouncy shampoo with an elasticizing effect that, thanks to the WAVEMAX COMPLEX, activates the curl memory, making hair immediately disciplined, defined for a long time and free from frizz.
ACTIVE INGREDIENTS: YES wavemax complex, inulin, fermented Japanese camellia and green tea oils
NO SLES/SLS, petrolatum
WAVEMAX COMPLEX obtained from the synergistic combination of flaxseed and chia seed extracts, rich in polysaccharides.
Thanks to its bioadhesive properties, it adheres to the hair fiber, creating a flexible and shaping film, which “activates the curl memory”, preserving its elasticity and optimal shape.
Protects the best natural shape of every PRIDE CURL, from light and large waves to thicker and tighter spirals, even in the presence of humidity.
Tames even the most unruly curls.
For defined and frizz-free hair.
INULIN: is a sugar extracted from chicory root. With its ability to form a protective film on the hair, it acts as a natural moisturizer, giving softness and shine to curls.
FERMENTED OILS OF JAPANESE CAMELLIA AND GREEN TEA: Bio-fermentation is a natural process that enhances the benefits of active ingredients, improving their penetration and intensifying the sensorial experience. Fermented oils are rich in omega 6 and 9, giving products a silky touch and powerful hydrating, antioxidant, softening, and protective action, without weighing hair down.
SKU: 1DP0000000224
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