Burberry introduces Hero, Riccardo Tisci's first fragrance for Burberry.
A new masculine spirit that explores the contrasts of the House and the power of the animal kingdom. A man seeking transformation and metamorphosis as a new and modern heroism.
Burberry's vision of modern heroism challenges traditional stereotypes of masculinity and pushes men to transform themselves to find the courage to understand who they truly are, to bring out the extraordinary within them.
Heroic and positive, man and horse are synchronized in their movements, pushing beyond their physical limits to transform into a mythological creature, a metaphor for personal transformation. A new man. A hero.
Enigmatic and adventurous, Burberry Hero embraces contrasts: strength and finesse, power and compassion, physical prowess and creativity.
The Burberry Hero fragrance is a captivating combination of strength and freshness, an expression of the contrast between power and sensitivity that is characteristic of the modern man.
Fresh, bright and bold, the scent is illuminated by crisp bergamot and invigorated by juniper and black pepper. Juniper, a classic British ingredient, brings a vibrant freshness to the scent and is intensified by the warm trio of cedarwood oils, sourced from three lost mountain ranges: the Appalachians in Virginia, the Atlas Mountains in Africa and the Himalayas in Asia.
The Burberry Hero bottle is a modern reimagining of Riccardo Tisci's Burberry fragrance and, for the first time, is adorned with the embossed TB monogram. Strong and modern, like the fragrance within. Embellished with the engraved curved Burberry logo, it features an angular shape that abstractly reinterprets a horse's hoof.
SKU: 1CBY00BHS1
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