Strengthening shampoo for fragile hair with rice water. izumi - fountain in Japanese - tonic strengthening shampoo is inspired by yu-su-ru, the ancestral Japanese tradition of soaking hair in rice water. This light and transparent formula, used in combination with the entire izumi tonic range, gently cleanses, strengthens and thickens hair. izumi - fountain in Japanese - tonic strengthening shampoo is inspired by yu-su-ru, the ancestral Japanese tradition of soaking hair in rice water. This light and transparent formula, used in combination with the entire izumi tonic range, gently cleanses, strengthens and thickens hair. Hair is up to 30 times stronger*, thicker with an increase in diameter, protected from breakage with a reduction of up to 91%** in split ends. Hair is soft, supple and shiny. Apply to wet hair, massage and rinse. Finish with conditioner or Izumi Tonic and Serum mask. *Instrumental test after shampoo + mask + conditioner **Instrumental test after shampoo + mask + serum
SKU: 1SU847IT10001
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