What if there's another way? Paradigme, the new refillable men's fragrance by Prada. A fragrance that transcends traditional preconceptions by asking: what if there was another way? A question as an invitation to experiment and open new perspectives. Confidence is redefined as curiosity, strength as finesse, and success as the freedom to create your own paradigm.
Another way to call a perfume Paradigme: [pa-ruh-dym] noun. An anagram of Prada that creates a direct connection with our feminine icon: Paradoxe.
Another way to compose a perfume: Paradigme Eau de Parfum rethinks the canons of men's perfumery. Inverting the traditional olfactory pyramid, our master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville conceived the fragrance from the bottom up in an inverted pyramid; a symbolic echo of the iconic Prada triangle. The result is an avant-garde yet highly sophisticated Amber Woody signature that oscillates between enveloping warmth and exhilarating freshness. It opens with the warm sensuality of amber woods composed of Peruvian balsam and benzoin resin, and vigorous guaiac wood. At the heart, the iconic green bourbon geranium, this time reinvented with floral and rosy facets that unfold in a heart of melting Calabrian bergamot and airy musks that elevate the entire composition.
"The obsession for this composition was boldness, the audacity to challenge classicism and propose a new model, more sensual and magnetic." Marie Salamagne, Master Perfumer
Another way to design a bottle: the Paradigme bottle immediately arouses curiosity. An architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the brand's iconic signature. A lacquered bottle with a gradient from seductive green to deep black. The outer case is engraved to recall the distinctive cross motif of Saffiano leather, signed with a silver Prada logo.
"In conceiving the Paradigme bottle, we drew on the Prada fragrance archives, then looked for ways to reinvent the design through a contemporary lens. The green color is unexpected; the chamfered edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, yet with a touch of eccentricity." Coralie Salem, Creative Director, Prada Beauty.
- An avant-garde, sophisticated and sensual fragrance
- A new perspective. A new way of thinking, acting, being
SKU: 2PR0000000042
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